Cost:
$25 for members, $30 for non-members, add $5 if reservation is not received by 5pm the Friday before. Walk-ins with no reservation will be asked to wait until those with reservations are seated.
Speakers:
Johnny Chan and Nick Urbani
Topic:
Essentials of Successful Online Marketing and Social Media for Professional Services
Abstract:
Essentials of Online Marketing and Social Media for Professional Service Firms
Practical advice for building your pipeline, improving your corporate reputation, and reducing product development cycles.
B2B and B2G executives are tasked with a variety of goals including increasing sales, improving customer retention, and maximizing product adoption. To accomplish these goals, B2B and B2G executives must continuously reprioritize a never-ending list of networking and marketing opportunities. To help executives maximize their resources in today’s connected world, eBoost Consulting is presenting on the essentials of online marketing and social media for professional service firms.
During this presentation, you will learn the building blocks of online marketing. Specifically, the hot topic of social media will be examined and demystified which will help reduce resource waste and identify the tools and media properties which are – and are not - worth your time and/or budget. Nick Urbani and Johnny Chan will examine best practices for sales, marketing and crowd-sourcing online. The session will combine the strong strategic methodology of which has become eBoost Consulting’s signature and will demonstrate how eBoost Consulting would leverage specific online social media tools for specific aims. Seeing is believing and eBoost Consulting will show you how it’s done.
In addition to the presentation, you will have the opportunity to present your own challenges and receive Nick and Johnny’s take on how they would tackle those items.
KEY TAKEAWAYS
Online Marketing
· Learn the fundamental building blocks for customer acquisition, retention, and cross-selling.
· Strike the right balance of marketing initiatives.
· Understand the “how” and “why” of online tools.
Social Media Marketing
· Apply a proven methodology.
· Watch a live demonstration of B2B online networking.
· Leave with an action plan that will generate growth for your firm.
Speaker Information:
Nick Urbani is Managing Director at eBoost Consulting, a digital marketing consulting and training firm in San Diego. He teaches personal development at the company’s Executive Education programs and is a frequent lecturer at several California universities. He has spoken to CEO groups across the country including the Women Presidents Organization and the Entrepreneurial Management Center. Nick manages business development activities for eBoost Consulting and works with client management teams to develop and execute digital marketing strategies in uncertain business environments. | 
